Privacy Policy

Effective Date: 1st January 2025

Overview

StarRuby.in operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you, the customer, with a curated gemstone shopping experience. The Services are owned and operated by Star Ruby Gems DMCC, Dubai, United Arab Emirates.

StarRuby.in is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, retain, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect or Process

"Personal information" means information that identifies, relates to, describes, or can reasonably be linked to you. It does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services and as permitted or required by law, we may collect or process the following categories of personal information:

1.1 Contact Details.

• Name
• Billing and shipping address
• Email address
• Phone number

1.2 Financial & Payment Information.

• Payment method details (credit/debit card, PayPal, bank transfer indicators)
• Transaction confirmations and payment status

Note: Payment card data is processed securely by PCI-compliant payment processors and is not stored by us.

1.3 Account Information.

• Account credentials (username, encrypted password)
• Account preferences and settings
• Social login identifiers (Google Sign-In / Shopify Sign-In)

1.4 Transaction Information.

• Products viewed, added to cart or wishlist, purchased, returned, or exchanged
• Order history and invoices

1.5 Communications.

• Customer support messages
• Emails, WhatsApp messages, SMS communications
• Feedback, reviews, or inquiries you submit

1.6 Device & Technical Information.

• IP address
• Browser type, device identifiers
• Cookies and similar tracking technologies

1.7 Usage Information.

• Interaction data (pages visited, navigation patterns, timestamps)
• Analytics and advertising interaction data

2. Sources of Personal Information

We collect personal information from the following sources:

• Directly from you, when you place orders, create an account, subscribe to newsletters, communicate with us, or otherwise provide information
• Automatically, through cookies, pixels, and analytics tools when you use the Services
• From service providers, including payment processors, analytics providers, marketing platforms, and logistics partners
• From third parties, such as advertising partners or social login providers, where permitted

3. How We Use Your Personal Information

We use personal information for the following purposes:

3.1 Providing & Improving the Services.

• Process orders and payments
• Fulfill shipments and manage returns
• Maintain and manage customer accounts
• Remember preferences and shopping behavior
• Improve website functionality and user experience

3.2 Marketing & Promotional Communications.

• Send newsletters, promotions, and offers only if you have opted in
• Deliver marketing communications via email, SMS, or WhatsApp
• Display personalized advertisements on our website and third-party platforms based on your interactions

You may opt out of marketing communications at any time.

3.3 Security, Compliance & Fraud Prevention.

• Authenticate accounts and transactions
• Detect, prevent, and investigate fraud or unauthorized activity
• Conduct AML / KYC checks, sanctions screening, and manual review of high-value or flagged transactions
• Comply with UAE GoAML, customs, and regulatory obligations

3.4 Communication & Customer Support.

• Respond to inquiries and support requests
• Provide order updates, service notifications, and account communications

3.5 Legal & Regulatory Purposes.

• Comply with applicable laws and lawful requests
• Enforce our Terms of Service and policies
• Protect our rights, property, and customers

4. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

• With Shopify, and trusted vendors and service providers (payment processors, analytics providers, marketing platforms, shipping and logistics partners) who act on our behalf
• With advertising and marketing partners, including Google Analytics, Google Ads, and Meta (Facebook Pixel), for personalized advertising and remarketing
• When you direct or consent, such as through social logins or shipping instructions
• Within our corporate structure, including affiliates where applicable
• In business transactions, such as mergers or restructuring
• To comply with legal obligations, enforce policies, or protect rights and safety

Third parties process your information in accordance with their own privacy policies.

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Operate and improve the Services
• Remember preferences
• Perform analytics
• Deliver targeted advertising

You can manage cookie preferences through your browser settings or any cookie consent banner presented on the Services.

6. Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve its platform services. Your information may be transferred to and processed in countries outside your residence.

Shopify may also use aggregated interaction data across merchants to improve its services. For more information, review the Shopify Consumer Privacy Policy and manage your preferences through the Shopify Privacy Portal.

7. Third-Party Links & Social Logins

The Services may include links to third-party websites or platforms. We are not responsible for their privacy practices.

If you use Google Sign-In or Shopify Sign-In, those providers may collect information in accordance with their own privacy policies.

8. Children's Data

The Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

9. Data Security & Retention

We implement appropriate technical and organizational safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Personal information is retained only as long as necessary to:

• Provide the Services
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce agreements

10. Your Rights & Choices

Depending on your location, you may have rights including:

• Access to your personal information
• Correction of inaccurate data
• Deletion of personal information
• Data portability
• Opt-out of targeted advertising or marketing
• Withdrawal of consent where applicable

You will not be discriminated against for exercising these rights.

We may need to verify your identity before fulfilling requests.

11. International Data Transfers

Your information may be transferred, stored, and processed outside your country of residence. Where required, we rely on recognized safeguards such as Standard Contractual Clauses for international transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.

13. Contact & Data Controller

For questions, requests, or complaints regarding this Privacy Policy or your personal information, contact:

Star Ruby Gems DMCC
3909, Level 39, Platinum Tower, Cluster I
Jumeirah Lakes Towers, Dubai
United Arab Emirates
📧 support@starruby.in
📧 orders@starruby.in

For applicable data protection laws, Star Ruby Gems DMCC is the data controller of your personal information.