Who We Are

Trusted Experts in Fine Gemstones Since 2007

At StarRuby.in, gemstones aren't just natural treasures—they are stories, emotions, and legacies waiting to be discovered.

We start at the very beginning—acquiring rough and semi-polished gemstone crystals directly from gem-mining regions across the globe. These stones are then meticulously cut and polished by master lapidaries in India, the world's leading center for fine gem cutting.

Each gemstone is thoroughly evaluated for quality and authenticity by our in-house team of expert gemologists. For added assurance, every piece is accompanied by certification from leading international gem-testing labs.

Our team brings professionalism, expertise, and a deep appreciation for fine gemstones.

We invite you to explore our curated collection and discover the rarity, beauty, and exceptional quality that define StarRuby.in.

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Our Heritage

Founded by Harshil Zaveri in 2007, StarRuby.in continues a rich family legacy spanning generations in the gems and jewelry trade. Born and raised in Mumbai, Harshil draws from his family's heritage in Khambhat (Cambay), an ancient port city historically renowned as India's premier center for precious and semi-precious gemstones.

Growing up immersed in this tradition, Harshil developed an early passion and lifelong curiosity for gemstones and minerals, which ultimately inspired the creation of StarRuby.in.

Our Origin Story

That passion took a decisive turn when, at just 18 years old, Harshil Zaveri made a life-defining decision to travel to Guinea in West Africa—where new ruby and sapphire deposits had been found near the Mano River basin. Driven by a deep-rooted fascination with gemstones, he spent several months in the field, living alongside local miners and immersing himself in the realities of gemstone mining.

During this time, he came across something truly exceptional: Star Rubies—the rarest and most mystical form of ruby. This powerful experience inspired the creation of StarRuby.in, originally envisioned as a platform to share knowledge and appreciation for these extraordinary gems.

What began as a passion project to educate people about star rubies and other rare gemstones quickly evolved into something far more ambitious. Harshil recognized a glaring gap in the online marketplace: while diamonds were readily available for purchase through digital channels, high-quality rubies, sapphires, emeralds, and other colored gemstones remained confined to brick-and-mortar stores—often sold at steep markups by sellers with limited gemological expertise.

This realization inspired Harshil to reimagine gemstone buying for the modern world. With StarRuby.in, he pioneered the first comprehensive online platform dedicated to fine-quality, natural gemstones—each accompanied by trusted gemological certifications from world-renowned labs.

Today, Harshil remains at the heart of StarRuby.in, leading the company with his hands-on approach and unwavering commitment to excellence. He personally oversees every aspect of sourcing, marketing, and sales. But what truly sets him apart is his intuitive eye—his ability to select gemstones that do more than meet gemological standards. To Harshil, the perfect gemstone tells a story, evokes an emotion, or stirs the imagination. This philosophy, combined with decades of family heritage and firsthand field experience, has made StarRuby.in a global destination for discerning collectors and gemstone lovers alike.

A collection of rough rubies and sapphires sourced by Harshil on his expedition to Guinea’s Mano River basin in 2007.
A collection of rough rubies and sapphires sourced by Harshil on his expedition to Guinea’s Mano River basin in 2007.
A collection of rough rubies and sapphires sourced by Harshil on his expedition to Guinea’s Mano River basin in 2007.
Gemstone mining in Africa along the Mano river basin.

Expertise at Our Core

As StarRuby.in began to grow, Harshil's vision was soon strengthened by the expertise of his brother, Vismay Zaveri, who joined the company in 2009. Holding a Bachelor of Science degree in Geology from St. Xavier's College, Mumbai, and possessing an expertise in gemology, Vismay brought deep technical knowledge to the business. He further honed his skills through advanced training under renowned gemologist Ted Themelis.

Vismay's role became instrumental in ensuring the authenticity and excellence of every gemstone offered by StarRuby.in. With advanced skills in detecting treatments and determining the geographic origin of rubies, sapphires, and other fine gems—particularly Burmese rubies and Kashmir sapphires—he brings scientific precision to the company's quality promise.

His innovations in macro-photography and customized gemstone lighting systems have also elevated the online buying experience, offering customers lifelike visuals and complete transparency. Today, Vismay heads the technical innovation at StarRuby.in, combining his scientific expertise with programming skills to develop solutions that enhance customer experience and optimize business processes.

With Vismay’s expertise enhancing confidence in our collection, the founding philosophy behind StarRuby.in continues to shine through every gem we present.

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Our in-house gemologists meticulously examine all of our gemstones.
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In the Navgraha gemstone arrangement, the ruby occupies the central position.

Why the name "StarRuby.in"?

Our name is more than a label—it's a tribute to rarity, heritage, and the timeless allure of gemstones. In ancient Indian tradition and Vedic astrology, gemstones hold deep spiritual and symbolic meaning. At the heart of the sacred Navaratna—a revered arrangement of nine planetary gemstones—sits the Ruby, representing the Sun and symbolizing power, vitality, and illumination.

Among all rubies, the Star Ruby is the rarest and most captivating. Its unique asterism—a six-rayed star shimmering across its surface—makes it a gem of both scientific marvel and mystical significance.

When Harshil first encountered these rare gems during his time in West Africa, it sparked not only fascination but also the inspiration behind the brand. StarRuby.in was born out of that moment—a name chosen to reflect our pursuit of the rarest, most extraordinary gemstones the Earth has to offer.

The name also represents our philosophy: to bring to light the hidden wonders of the gem world and make them accessible to discerning buyers across the globe. Just like the Star Ruby reveals its brilliance under focused light, we aim to unveil the beauty, value, and story behind every gem we offer.

The StarRuby.in Advantage – Mine-to-Market

What sets StarRuby.in apart is our unparalleled mine-to-market model. By sourcing directly from global mining localities and handling precision cutting and polishing in India—the world's foremost gemstone cutting hub—we bypass traditional markups and deliver gemstones at true wholesale prices—often far below conventional retail rates.

We carry an extraordinary inventory of fine-quality natural and unheated/untreated gemstones—each meticulously assessed by our expert gemologists and certified by prestigious international labs, including GIA, GRS, IGI, Lotus Gemology, SSEF, Gübelin, and AGL. This commitment to authenticity and affordability positions StarRuby.in uniquely within the gemstone industry.

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Our Global Reach

With a trusted client base of 20,000+ spanning over 90 countries, we proudly cater to both business clients—jewelers, gem dealers, and resellers—and individual collectors and enthusiasts. Predominantly an online retailer, we have built a reputation for unmatched quality, competitive pricing, and exceptional customer service.

At StarRuby.in, every gemstone has its own unique story. Let us help you find the one that tells yours.

Our Management Team

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Harshil Zaveri

Founder & CEO

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Vismay Zaveri

Co-Founder & Chief Gemmologist

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Atik Varaiya

Manager - UAE Operations